"Kangaroo Cement" has launched the "Kangaroo Mortar 2-in-1 for Masonry and Adhesive," boasting superior adhesion properties as the first of its kind in Thailand, suitable for both lightweight block masonry and tile adhesive work, providing value for construction workers across the country.

Ms. Praparat Siriwatkanon, Chairperson of Quickcoat Products Co., Ltd., the manufacturer and distributor of quality cement for professional craftsmen under the brands "Lukding" and "Kangaroo," stated that "Kangaroo lightweight block masonry cement is the first brand in this category and is currently one of the best-selling products, holding the number one sales position.

The feedback from customers regarding the Kangaroo lightweight block masonry cement highlights its outstanding adhesion properties, which are the highest in the market. Surveys also reveal that craftsmen and contractors are not only using Kangaroo cement for masonry work but also for tile adhesive applications due to its exceptional stickiness, leading to word-of-mouth recommendations among craftsmen and contractors.

The company sees an opportunity for Kangaroo cement to grow in the tile adhesive market, thus developing the product to meet the standards for both types of use, including a clearer packaging redesign as 'Kangaroo Mortar 2-in-1 for Masonry and Adhesive,' focusing primarily on the value for craftsmen and contractors," Ms. Praparat added.

The standout features of "Kangaroo 2-in-1 Mortar for Masonry and Adhesive" make it particularly suitable for lightweight block masonry, as it has a high adhesion value, allowing it to bond firmly within 10 seconds. It is a dry application, easy to use, making work faster and more economical, reducing cement waste. In addition to these properties, Kangaroo 2-in-1 can also be used for large tile adhesive applications up to 60x60 cm, with a sticky consistency that ensures durability and prevents peeling, suitable for both standard tiles and granite tiles, ideal for indoor use.

The company has set marketing goals aiming for growth and increased market share for Kangaroo 2-in-1 Mortar for Masonry and Adhesive, which is the first in the mortar market to develop a product that meets diverse usage needs, combining lightweight block masonry and tile adhesive in one bag. Marketing activities will be conducted under the campaign "Kangaroo 2-in-1: The Expert in Masonry and the King of Adhesives" through a 30-second advertisement.

This will be disseminated through online channels, along with plans to create a new TikTok star under the slogan "Brother Kangaroo, the Craftsmen's Favorite." Additionally, there will be booths and activities at construction material dealer stores, as well as roadshows to raise awareness about the features of Kangaroo 2-in-1 for Masonry and Adhesive among craftsmen and contractors.

Kangaroo Cement is recognized as a rapidly growing mortar brand in the construction industry, with an overall growth rate of 43% in the past year, achieving remarkable growth amidst the real estate crisis and the COVID-19 pandemic. It is a mortar brand specializing in adhesion work, whether for masonry, tile adhesive, flooring, or various structural works, utilizing technology from Australia and incorporating modern innovations to address construction adhesion needs specifically, ensuring international product standards that meet the requirements and considerations of craftsmen and contractors, as reflected in the brand's slogan: "Kangaroo Cement, the True Friend of Craftsmen."

Construction material stores interested in becoming distributors of Lukding and Kangaroo Cement can contact us at 02-408-9888 or 089-1392730, and can follow news and activities at www.quickcoat.co.th.